HP Australia - Helion - Technology Decisions

Synopsis


This document describes the Helion strategy using a creative storyline Brass Razoo developed to add interest to the pitch.

Goals

This was just one small piece of a global product launch for HP's innovative cloud product "Helion"

Audience

This Opinion Editorial piece coincided with the global launch of HP's "Helion Cloud" product

Deliverables


  • Stakeholder Interviews
  • Copywriting
  • Research

Review